ACCESSWIRE
03 Feb 2023, 00:05 GMT+10
New offering gives financial institutions flexibility and control over their data strategy
WILMINGTON, NC / ACCESSWIRE / February 2, 2023 / Apiture today announced an addition to its Data Intelligence solution, Data Direct. The new offering provides banks and credit unions with real-time access to a robust library of data points generated between their institution and the Apiture Digital Banking Platform.
Data Direct captures online and mobile banking activities to help financial institutions better understand users' habits and preferences. Powered by Snowflake and other advanced data analytics tools, Data Direct can be used by financial institutions' in-house engineering teams or their technology partners to build data pipelines, run automations, create reports, and more. Banks and credit unions can support a wide range of use cases, including:
'In today's digital economy, an effective data strategy is a critical component of financial institutions' digital transformation efforts,' said Chris Babcock, CEO of Apiture. 'We are excited to empower our clients with comprehensive, real-time data that will help them better understand and serve their digital banking users.'
In 2022, Apiture announced the launch of Data Engage, the first product available as part of the Apiture Data Intelligence solution. This toolset enables financial institutions to easily evaluate engagement with the Apiture Digital Banking Platform and target defined audiences with pop-up messages - such as marketing notices, tips, and tutorials, including video - to educate and drive adoption of specific features.
About Apiture:
Apiture delivers award-winning digital banking solutions to banks and credit unions throughout the U.S. Our flexible, highly configurable solutions meet a wide range of financial institutions' needs, from leveling the playing field with larger institutions to supporting growth through innovative data intelligence and embedded banking strategies. With our API-first approach, our clients can maximize the capabilities of their platform while preserving a seamless user experience. Our exclusive focus on digital banking, and a team with hundreds of years of collective experience working at U.S. financial institutions, means we're dedicated to meeting the unique needs of our clients while providing a level of support that's unmatched in the industry. Apiture is headquartered in Wilmington, North Carolina, with offices in Austin, Texas. To learn more, visit www.apiture.com.
Media Contact:
Heather Valle
Caliber Corporate Advisers
[email protected]
SOURCE: Apiture
Get a daily dose of The US News news through our daily email, its complimentary and keeps you fully up to date with world and business news as well.
Publish news of your business, community or sports group, personnel appointments, major event and more by submitting a news release to The US News.
More InformationMENINDEE, Australia: After recent floods and hot weather, millions of dead fish have washed up in southeastern Australia, which authorities ...
BOISE, Idaho: Under a bill passed by the Idaho Legislature thios with a veto-proof majority, the state will allow firing ...
SACRAMENTO, California: The state of California and generic drug manufacturer Civica have announced a 10-year partnership to produce affordable, state-branded ...
CHEYENNE, Wyoming: A Wyoming bill outlawing the use or prescription of medication abortion pills, which was passed by the state's ...
DENVER, Colorado: The Southern Nevada Water Authority has voted to accept a $2.4 million grant from the US Bureau of ...
WASHINGTON D.C.: The US government has reported that the exceptionally wet winter in California this year will offer relief from ...
NEW YORK, New York - A hike in official U.S. interest rates of 0.25 percent, and a jump in inflation ...
SEATTLE, Washington: In a memo to staff sent this week, Amazon CEO Andy Jassy said the company plans to cut ...
DETROIT, Michigan: Due to leaking brake hoses and windshield wiper arms that can break off, Ford is recalling more than ...
NEW YORK, New York - Wall Street continued its advance on Tuesday as investors continued to weigh up the health ...
WASHINGTON D.C.: The US State Department has issued a travel warning regarding dangerous fake pills sold at pharmacies in Mexico, ...
FRANKFURT, Germany: The German Automobilwoche magazine has reported that as part of its efforts to switch to selling electric vehicles ...