The US News
09 Mar 2021, 10 GMT+10
The outbreak of COVID-19 has impacted individuals and industries in unimaginable ways. Not only has it halted economic activities and daily life, but it caused the deaths of countless people worldwide. Diana True Knox, the founder of La Moda Masks, is one of the millions of individuals who lost a loved one. In her grief, she all the more realized the importance of taking preventive measures against the spread of the virus. Today, she stands at the helm of a company dedicated to providing fashionable and convenient mask chains.
In early July of 2020, Diana True Knox had to contend with the reality of a family member getting diagnosed with COVID-19. Her grandmother, who was taken in an ambulance and quickly put on a ventilator, not to be seen by the entire family for a month, passed away because of the complications brought about by the disease.
In recognition of the all-time high need for masks as well as for accessories that make wearing them less of a hassle, Diana True Knox, along with her cousin CB, founded La Moda Masks. As a rising personality on TikTok, she has witnessed the success of viral marketing, and the knowledge she has gained about the trade, coupled with the extra time on her hands, became the fuel of what would grow into an acclaimed mask connector business.
Wielding the power of social media and capitalizing on the current trends that have propelled figures and ventures into the limelight, Diana True Knox managed to push La Moda Masks to the forefront. "We made a lot of chains and started making TikTok videos about it. A day later, we went viral, and one week afterward, we were already shipping to fourteen states," shares the visionary founder of this fast-growing establishment.
Since La Moda Masks started on July 24, it has taken center stage with its top-notch offerings. Each mask connector available through this purpose-driven venture comes with a complimentary reusable mask and sunglasses connectors that enable the chains to be worn three ways -- as a mask connector that prevents users from misplacing their masks, like a sunglasses connector, and as a necklace. This multifacetedness lies as one of the reasons behind the extent to which Diana True Knox's brainchild has succeeded in appealing to customers who appreciate utility and safety.
Additionally, driven by its creators' dedication to fight against COVID-19 and help those who have been impacted, La Moda Masks gives a portion of its profits to COVID-related relief, contributing to the global effort of assisting the growing number of people hit by the social and economic effects of the pandemic.
Currently, La Moda Masks has already sold to almost every state and is bound to reach more customers in the coming months. As it continues to provide mask connectors that can help people keep their masks in place, it hopes to send across a powerful message about the importance of wearing masks, especially in the midst of the still-ongoing spread of the virus.
Learn more about Diana True Knox and La Moda Masks by visiting its website.
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